Brazil Advertising Market Size, Share, Growth, Outlook & Forecast 2033
Market Overview
The Brazil advertising market was valued at USD 14,633.05 Million in 2024 and is forecasted to reach USD 20,917.68 Million by 2033, growing at a CAGR of 4.05% from 2025 to 2033. The market is rapidly evolving due to expanding digital access and regional diversity. Digital channels such as mobile, social media, and programmatic buying have become mainstream, while legacy media like TV and outdoor signage remain significant in less urban areas. This transformation is reshaping the Brazil advertising market share.
Study Assumption Years
Base Year: 2024
Historical Years: 2019-2024
Forecast Period: 2025-2033
Brazil Advertising Market Key Takeaways
- Current Market Size: USD 14,633.05 Million in 2024
- CAGR: 4.05% (2025-2033)
- Digital channels including mobile, social media, and programmatic buying have become mainstream.
- Traditional media like TV and outdoor signage remain relevant in less urbanized regions.
- Retail media is rapidly gaining traction within e-commerce and retail ecosystems.
- Programmatic Digital Out-of-Home (prDOOH) is expanding, included in nearly 25% of campaign plans.
- Advertisers increasingly prefer mixed-channel strategies blending legacy and digital formats.
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Market Growth Factors
Digital-first advertising strategies are a major driver of ad revenue in Brazil, with the overall market growing rapidly in March 2025 due to the use of targeted digital ads, real-time data, and interactive formats. Despite customary formats (television and print) continuing to be invested in, digital formats (digital video, mobile display and social) have been gaining budget share due to programmatic media buying and increased targeting opportunities with in-app advertising.
Retail media has emerged as a channel of choice since January 2024. Brands are investing in retailer-owned media channels and leveraging sponsored listings, sponsored search ads, and sponsored display ads in purchase-ready environments to drive ROI-based media investments. Improved measurement and attribution, particularly with retailers, is driving retail media growth.
Programmatic digital out-of-home (prDOOH) advertising rapidly became a major part of U.S. public-space advertising, with prDOOH ads appearing in nearly a quarter of campaign plans by 2025. Contextual advertisements delivered within high density pedestrian environments (transit hubs, shopping malls) help take advantage of real time bidding, networked digital infrastructure, and growing urban mobility to deliver location, audience and time specific ad messages. This has caused a shift from customary OOH media to dynamic programmatic OOH screens.
Brazil Advertising Market Segmentation
Type Insights:
- Television Advertising
- Print Advertising
- Newspaper Advertising
- Magazine Advertising
- Radio Advertising
- Outdoor Advertising
- Internet Advertising
- Search Advertising
- Display Advertising
- Classified Advertising
- Video Advertising
- Mobile Advertising
- Cinema Advertising
Regional Insights
The Brazil advertising market is analyzed across:
- Southeast
- South
- Northeast
- North
- Central-West
Recent Developments & News
- July 2025: GALERIA.ag partnered with Adobe to integrate GenStudio, Adobe’s AI-powered creative automation platform—becoming the first Brazilian agency to fully adopt it.
- February 2025: Corona appointed Grey Brazil as its lead advertising agency for the "For Every Golden Moment" platform, covering brand campaigns and Olympic sponsorships.
Key Players
- GALERIA.ag
- Adobe
- Grey Brazil
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