Chrome Hearts started in Los Angeles in 1988 with a small group who loved https://chromeheart-us.com/ motorcycles, leather, and silver jewelry. The brand quickly grew because it stood out from the polished luxury labels of the time. Instead of glossy designs, it focused on bold crosses, heavy rings, and thick chains that spoke to people who lived on the edge. Rockstars and bikers wore the pieces first, giving the brand a raw and rebellious identity. This mix of luxury craftsmanship and rugged design helped Chrome Hearts create a loyal following before it entered the bigger fashion world.